Apr 2, 2019 | 8:30 AM | Tuesday

Tue Apr 2, 8:30 AM - Wed Apr 3, 4:30 PM

Georgia Tech Global Learning Center

84 5th St. NW, Atlanta, GA

Community: Midtown Atlanta

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Description

New Product Blueprinting Public Workshop Since 2005, thousands have learned New Product Blueprinting one way: their company hosted an in-house workshop. Now you can attend a public workshop taught by The AIM Institute’s founder, Dan Adams, and The AIM Institute staff

Event Details

New Product Blueprinting Public Workshop

Since 2005, thousands have learned New Product Blueprinting one way: their company hosted an in-house workshop. Now you can attend a public workshop taught by The AIM Institute’s founder, Dan Adams, and The AIM Institute staff.
Note: This workshop occurs immediately before a 1-day LaunchStar Product Launch workshop in the same location.
Schedule: 2 days, April 2-3, 2019. Each day begins with a continental breakfast, 7:45-8:30am. The course runs 8:30am-5:00pm (day 1) and 8:30am-4:30pm (day 2).
Location: The workshop will be held at the Georgia Tech Global Learning Center in Technology Square – the heart of Midtown Atlanta’s thriving retail neighborhood – we’re only moments from the city’s best restaurants, coolest shops and most fascinating attractions. Visit the High Museum of Art, the Fox Theatre, explore the Georgia Aquarium or stroll through Midtown Atlanta.
What you’ll learn: 1) At the end of these two days, you’ll be able to use your new listening, probing and interview skills—as well as Blueprinter® software and job aids—to conduct qualitative Blueprinting Discovery interviews, the most advanced and effective means available today for gaining B2B customer insights. Beyond this, you’ll develop a working knowledge of the remaining New Product Blueprinting steps, with an emphasis on quantitative Preference interviews and their analysis.
What you’ll take home: At the workshop, you’ll receive all the software, e-learning and job aids that in-house workshop learners receive.

Excel-based Blueprinter® 4.0 software
12-month access to 31 e-learning modules
Hardcover book
Blueprinting log (with > 200 slides)
15 Job aids

At no extra cost, you’ll also receive 12-month access to the Discovery portion of AIM’s new web-based Blueprinter 5.0.
Note: Prior to the workshop, you will receive 1) log-in credentials to the AIM e-Learning center, providing access to 31 e-learning modules for 12 months, and 2) credentials to download web-based Blueprinter 5.0, with 12 months of access.

Learning Approach: Expect a highly-interactive and entertaining workshop. Over the last ten years, your lead instructor’s workshop evaluations have averaged 9.2 of 10. In fact, over 2

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